Undergraduate: University of Sunderland
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BA (Hons) Business and Management
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University of Sunderland
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Benefits:
The BA (Hons) Business Management degree will provide you with the necessary expertise to critically evaluate business models and concepts and apply them to real-world situations. Upon completion of this course will be able to apply your skills to a wide range of organisations, both commercial and not-for-profit.
Title:
BA (Hons) Business Management (Final Year Top-up)
Awarding Body:
University of Sunderland
Mode:
Stand alone course or part of a three year degree.
Duration:
Minimum 12 months for the University of Sunderland BA Top-Up.
Entry requirements:
A HND in a relevant subject. The BTEC HND Business & Management allows direct entry to this programme.
Programme Content:
1. Managing Projects
This module will enable you to understand the processes of project planning, financing and implementation using a variety of techniques covering:
Effective project definition
Activity and time planning
Cost and quality evaluations
Risk Management
Management and leadership of project teams.
This module will introduce a good mix of operational skills and analysis of major strategic projects from around the world. This is an integrative module drawing down from a range of business functions and skills typical of the way businesses are increasingly being managed today.
2. Marketing Strategy
This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the ‘mechanics’ of marketing strategy, ie the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing, branding and e-marketing.
3. Strategic Management of Human Resources
This module will consider the redefinition of personnel department’s role in achieving strategic change through benchmarking, auditing and outsourcing. You will also review the key policy variables that make up a human resources strategy including: performance management, human resource development, employee relations, strategic recruitment and retention. This module will provide you with an introduction to important concepts of organisational development and learning.
4. Financial Management
Explore aspects of internal resource management while examining the broader financial context in which companies operate. Budgetary control, working capital management, and investment appraisal will also be investigated. Your emphasis of this module will be on the analysis and interpretation of financial data to aid management decision making rather than technical preparation of data.
5. Contemporary Developments in Business and Management
You will explore some of the key issues of enterprise including: innovation, effective corporate governance and social responsibility. You will then review the effective management of knowledge and intellectual capital of the organisation. This module also examines the contribution that small and medium sized enterprises (SMEs) make to the economy in terms of innovation and knowledge creation.
6. Strategic Management
Develop your skills by creating strategic plans and communicating those plans to stakeholders. You will take an international case-based tracking approach to tracking businesses through the cycle of growth from start-up to mature market. You will also investigate the link between core strategic competence and competitiveness and review emergent issues of corporate governance and change.
Assessment:
The University of Sunderland BA Top-Up is assessed by one written assignment after studying modules 1,3,4 and 5 and an examination after modules 2 and 6.
Fees:
£5,850
Term dates: rdi-sunderland-term-dates
